Earth Anatomy Brand Development

Earth Anatomy Natural Thin Stone Veneer

Earth Anatomy is a manufacturer of a natural stone surfacing product so thin that it doesn’t seem like it could possibly be actual stone. It’s ultra thin, lightweight, flexible, and even translucent in some cases. Which makes it versatile for a range of design fields. My team was charged with appealing to this broad audience, while communicating the wonders of a product you almost have to touch to believe.

Setting the tone, taking new ground.

Earth Anatomy was transformed from a startup with piecemeal marketing ideas into a cohesive brand. Refined graphic design, an edgy brand film, and web redesign integrated the themes and archetype laid out in the newly composed brand bible. Brand position, product position, and voice are the result extensive study into corporate structure, logistics, market opportunity, and the ethos of the leadership.

Client: Earth Anatomy

Year: 2013

Credit: Brand Strategist, Copywriter, Creative Concept Development (Video)

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