Kinopicz’s Communications

In-house agency marketing.

While working at this boutique digital production studio, Kinopicz went from idea to memorable name.  As the resident branding expert, I helped develop this identity with a tone of voice and creative writing that positions the company for what it is: a high end video production & design firm with a unique, multidisciplinary work approach.  You’ll find that personality on the website, in the e-newsletters, and anywhere else Kinopicz was promoted.

Creative Brief

Copy on the website was composed to fulfill three business objectives: highlight the business case of the work, include SEO-rich descriptions of services offered, and keep the brand voice consistent. Some screenshots of the former site are above.

Sample newsletter

The first ever Kinopicz newsletter needed to grab attention—and boy, did it.  Targeted at ad agencies, marketing directors, and other savvy professionals, the theme went a little risqué for dramatic effect.  Of course, we took all other production studios off the distribution for this one.