Creativity can change the world.
Most of all, I love watching how brands deploy just the right messaging to create a feeling, emotion, bond, and (ultimately) a reaction in their audience. It’s art, psychology, culture. It’s a beautiful thing.
Where I’ve been: a creative marketing renaissance man
I can’t learn enough. I took up advertising because I am fascinated by how many disciplines collide to form a sort of super-industry. The psychology, philosophy, data, sociology, technology, and art involved touches every job title in this industry, if in varying amounts. So I spent the early part of my life in advertising studying it all, getting bits of firsthand experience across the board. Advertising, marketing, branding, media production, events, tech startups, I wanted to do it all. And I found that with the proper briefing on what the brand is looking to be, the business goals desired, any research findings, and what technology and media resources are available for the project, I can create messaging and media that gets a reaction. The work, wherever it appears, and to whomever it speaks, is always coming from somewhere with strategic purpose. From tag lines to video ideas to branded partnerships that benefit all involved, these ideas just come out of me. From a brain that is thinking both as a business mind and as a creative director.